FORA X
Branding & launching Fora’s boutique travel agency
As a marketing and design intern at Fora, my primary responsibilities included the development of marketing materials, social media assets, and the formulation of brand strategies. In the early stages of the internship, I had the privilege of participating in a UX Homepage meeting during which Fora's newly conceived boutique agency, Fora X, was introduced. Recognizing the opportunity to showcase my experience in branding design, I volunteered to assist in the creation of the Fora X brand strategy and logo.
The central objective behind this project was to create an extension of Fora for our Pro travel agents; a boutique luxury agency with the support and scale of Fora’s tech-focused platform. Over the course of five weeks, Fora’s Co-founder, Director of Marketing, Creative Lead, and I developed an approachable extension of Fora’s current logo and brand strategy.