Hi! I’m Sofia with an f.

I’m Sofia Donaldson, a recent Parsons graduate with a BBA in Strategic Design and Management.

I believe in exploring new ideas and creating user-centered designs that solve complex problems with a human touch. I am driven by a deep understanding of user needs, visual aesthetics, and am committed to using these skills to drive positive strategic impact within products, industries, and experiences.

Now that all the buzz words are out of the way, I’m an avid reader who has a wide range of hobbies including aviation, and mixed martial arts. I love typography, powerful branding and solving problems using design solutions. My current obsession is TYPE01 magazine.